UI/UX PROCESS TO RE-DESIGN MANTHAN’S SITE
This project was executed by Manthan’s students Pavan Patil, Shilpa Mhatre, Tejas More, Amita Dustakar & Shashikant Sharma. I worked as a project manager with this student team
Manthan the school of advertising & art is well known & praised by lot of students for the courses it offers in creative visualisation & design.
When we were planning for digital marketing activities to promote this well known art school we realized it lacks somewhere in web site design.
So we planned user research activity using technique like Empathy Map.
We used empathy map to determine what Target Audience(Young Students) who are thinking about creative/design career are interested to see on such a site.
Team came up with some early Mock-ups based on research
Refined wire-frame that we created based on client’s inputs
Lo-Fi to Hi-Fi Mockup
Final Transformed Site