UI SUGGESTIONS TO RE-DESIGN SPNSFURNITURE.com
We did some basic design based research & came up with following observations about SPNS web site’s look & feel.
Old vs New Site UI Design
Main points(scope for improvement) –
- Dull colours giving overall dull look to site
- Product photos aren’t that impact-full
- Visitor miss out to look at some parts of site
- Some sections are not showcased effectively
- Brand colors (Orange & Grey) overused at some places
Current Site Observations
Based on discussions with client & looking at business expansion goals in client’s future plans web site needs to be transformed in some areas.
As per client’s input current sales are showing good in B2B segment while current site is geared more towards B2C
We propose restructuring of current site to make it more B2B friendly