UI SUGGESTIONS TO RE-DESIGN SPNSFURNITURE.com
We did some basic design based research & came up with following observations about SPNS web site’s look & feel.
Main points(scope for improvement) –
Dull colors giving overall dull look to site
Product photos aren’t that impact-full
Visitor miss out to look at some parts of site
Some sections are not showcased effectively
Brand colors (Orange & Grey) overused at some places
Current Site Observations
Based on discussions with client & looking at business expansion goals in client’s future plans web site needs to be transformed in some areas.
As per client’s input current sales are showing good in B2B segment while current site is geared more towards B2C
We propose restructuring of current site to make it more B2B friendly
Our proposed Mock-up
Lo-Fi to Hi-Fi Design
Old vs New Site UI Design